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Brand

The brand is an experience that is consistent and authentic, an experience that resonates with its audience and forms a relationship.

 

 

“Products are made in the factory but brands are created in the mind.”

– Walter Landor

Brand Strategy

Your company’s brand is more than just a name, a product, a logo or even a website. It is an intangible asset, formed through a series of expectations and interactions that define your business in the eyes of the consumer. We help businesses communicate a clear brand message through carefully researched, developed and implemented brand strategies that are inline with the company’s goals and purpose.

 

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Naming

Choosing a name for a company or product is both an art and a science. To arrive at the perfect name takes process, creativity and most importantly, objectivity. Its got to be memorable and ownable. Questions like can it be trademarked?  What about search? How does the name translate? need to be answered early in the process. We navigate these roadblocks with our established network of IP and digital rights specialists. We also work with you to ensure that your internal stakeholders are onboard. Experience tells us that when naming, safest is rarely best. We work with you to navigate the internal buy-in process and get you to that unique and memorable name that will position and elevate your company.

 

 

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Logo Design and identity Systems

Your logo is the visual representation of your brand and needs to be carefully considered in everything from the logo creation to the final visual identity system. Our experienced creative team research extensively and create numerous iterations before we craft the most truthful, compelling and visually appealing representation of your brand. 

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Brand Activation & Campaigns

If creating a brand is the story. Then activation is telling that story. Brand activation is making your brand known to your audience through consistant brand experiences that drive awareness, engagement and action. Activation can take on many forms from events where consumers actually interact with your brand through to digital, social and shopper marketing campaigns. 

 

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Brand Services

Brand Audit

Naming

IP Protection

Merchandise

Print Management

Brand Positioning

Identity System Design

Brand Guidelines

Collateral

Signage

Let's talk about your brand

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