A strong brand transmits a consistent message on all fronts. It communicates your values on every level – from the conscious and logical to the deeply emotional and instinctive. You can’t accomplish this without a clear understanding of what you’re really all about.
Brand strategy is the work of digging deep, getting a bit dirty and resurfacing with the golden nuggets of insight. We get in there and guide you through a discovery process that will uncover your values, your message and your goals. We drill down to find what’s currently working for you and what’s not. We define your audience personas and what moves them. We determine the competitive whitespace in your market through a brand positioning audit. This research uncovers where your competitors are failing to deliver to prospective customers.
From these insights we develop a concise strategy designed to highlight what makes your brand distinctive and relevant. A solid strategy keeps you on track, improving consistency and engagement in all communications.
Your brand name is one of the most important decisions you will make. Maybe the one you’ve already got is perfect. If not, we will run a naming workshop with you to come up with one that perfectly represents your brand.
Today people have limited time and attention. So when it comes to a name, make sure its interesting. Check out our work for Both Brains.
We help you identify and articulate your brand’s position in the mind of your target audience.
In a brand positioning statement, we outline where your brand currently sits, where you need to be and the assets you can leverage to bridge the gap.
Find out how we branded and positioned Woman’s Fund.
Human beings are hardwired to connect with stories. We will craft a cohesive, compelling narrative that communicates your brand history, principals, personality and mission. This establishes a structure for consistent, authentic communication with yourself and your audience.
Wigg’s heritage was a story worth telling.
Research & Insight
We focus on gathering information that leads to valuable insights, improved strategic decisions and tangible solutions. Employing an agile discovery framework, we get to clarity fast.
How we are helping to breathe life into this precious resource.
Applying the principles of color psychology, pattern recognition, personality and sense of belonging, we use the science of brand psychology to connect with your audience on a deeper level.