Here are 10 steps to help guide your process: 1.  Select a realistic time frame: Good things take time Depending on the company, a thorough naming process usually takes 4–6 weeks, not including time for research and legal vetting. 2.  Use your imagination: Kiss some...

The pandemic highlighted business vulnerabilities and gave us the opportunity to rethink how and where we work. As we enter this next normal, there is a need to rethink brands and strategies to develop new and innovative ways to drive growth. Over the past two...

To use the business phrase of the century, we pivoted. As 2023 approaches many businesses are facing The Next Normal and that means planning for change. Post-pandemic many businesses are finding themselves in an environment that was unimaginable just 18...

Why do our brains process things as whole objects rather than the parts they’re made of? It’s because our brains crave simplification. Research shows that the average consumer is exposed to approximately 74GB of information each day. Brands and names have become...

This is the experience of Kiwi traveller, Bree Robertson, whose TikTok post about her experience went viral. We learn about her experience and offer some tips to help your content achieve the same result. Bree and her partner chose to move to Bali to pursue their...

In 1991, It was widely believed that to distance the chain from the unhealthy connotations of “fried”, Kentucky Fried Chicken changed their name to KFC. This was not the case, KFC was in fact in breach of a trademark. A solid business case for an international...

So, it’s important to know what to expect from this partnership, what role you’ll be playing, what boundaries to set and how to have the most rewarding relationship now and into the future. Here are our seven tips for working with a creative agency....

Responsive Brand Positioning is an agile approach to positioning your brand for a new market environment. Based on proven research this approach gives your brand the best chance to not only survive an economic downturn, but actually thrive in the months and years...

For tech start-up’s a plain t-shirt with its logo emblazoned across the chest is ubiquitous. “We’re here and we mean business”. For a new enterprise at an industry convention, a branded t-shirt provides huge brand exposure for very little cost – when you consider US...