Abe’s Bagel Bakery
Pure Kiwi genius.
Brand launch, Consumer Promotion
Abe’s Bagels have spent a long time getting one thing right and as they say “the best bagels you can get you mitts on” so when Abe’s Bagels teamed up with Vegemite to create a new range of Vegemite Crisps it was our job to amplify it in the market. In our minds, Abe’s Marmite Bagel Crisps were a world-first product unique to New Zealand, hence why we created the tagline ‘More Kiwi Genius’.
Activation included tasting crates that were sent to a select group of “Kiwi influencers” as well as a social media campaign to create excitement around an eclectic group of famous Kiwi geniuses.
The Marmite launch was such a success, that we were commissioned to spread the word in Australia for the launch of their Vegemite Bagel Crisp creation.