Canon NZ Printer Campaign

In a highly competitive retail environment, where the price is often the biggest purchasing factor, developing an engaging digital promotion for the sale of printers is a challenging prospect. It was a challenge that Spruik was happy to embark on when Canon approached us with exactly that.

Aimed towards people setting up their home office for the start of the year – be that for kids returning to school or parents returning to work – the campaign needed to appeal to a wide range of people. It also needed to highlight the core component of the campaign – cashback when purchasing Canon products.

The creative brief was to create assets for a paid social campaign and provided strong visual cut through within the generally cluttered digital environment. We were tasked to maintain a consistent design aesthetic while tailoring the messaging to suit the different needs of the audiences. Still photography was brought to life and transformed into moving footage using parallax animation techniques, creating a suit of animated video assets.