Canon NZ Level Up Gear Up

It is human nature to continually strive for improvement. Needs and wants drive our every purchasing decision, acting in our consciousness to justify a purchase – or discount one. This was our thought starter when we came up with a new retail campaign for Canon New Zealand.

Canon New Zealand approached us with a creative brief to bring a new sales promotion to life in-store and online for a selection of their cameras, lenses and printers. Considering the market and consumer movement in a pre-COVID world, Canon New Zealand recognised that there is regained confidence in travel. With known links to photography, this needed to be incorporated into our creative.

Creators across the board are continually looking to improve their craft and up their “creative game”.

We needed to motivate them.

We proposed a universal brand statement that uses industry terminology to speak to – and motivate – Canon New Zealand’s audiences. One that speaks to continual improvement of their craft. A statement that was going to reassure and answer their own internal debate, compelling them to make a purchase.

Level Up Gear Up

Our motivational messaging has the flexibility to be paired with current retail promotions or stand alone to promote the Canon brand.