Reaching and engaging an affluent audience through extraordinary creative and media.
The difference is Gaggenau. With this brand promise, Gaggenau clearly positions themselves beyond the ordinary. Their commitment to exclusivity defines how their brand thinks and acts in the design space. Based in Munich Germany, Gaggenau has been crafting metal for over 300 years and is a leading innovator in appliance technology and design.
In New Zealand, Gaggenau chose Spruik to create and manage all of their design and production requirements across a range of touch-points. Our challenge is to ensure there’s absolutely no compromise on quality, and to further encourage the extraordinary. These values are reflected in every single one of their appliances and their marketing and design collateral should be no different.
For Gaggenau, touch is the embodiment of their brand values. High-quality materials and printing techniques are used in order to bring to life the essence of the Gaggenau brand, not just visually but also tangibly. The Gaggenau Range brochure is an excellent example, which exudes luxury and brand promise.
We’ve also had the opportunity to work with Gaggenau on a range of projects including the New Zealand 333 Experience, which featured 3 chefs, from 3 different regions, creating 3 spectacular courses each, to celebrate 333 years of Gaggenau. This experience was a culinary sensation and we had the pleasure to design everything from invites, menus, EDM’s and a micro-site, right through to seating plans.
Through our ongoing brand management, we strive to embody the Gaggenau aspiration of extraordinary across every brand touchpoint to ensure the difference really is Gaggenau.