Auckland Obstetric Centre

Health and Wellness Marketing.

The relationship between a mother and an obstetrician is a relationship built on trust, which is something the Auckland Obstetric Centre excels at providing. They understand that pregnancy is an exciting and life-changing experience and want to offer every client and their baby the highest standard of pregnancy care.

From early pregnancy through to birth and the postnatal period, including having a paediatrician onsite, AOC offers a comprehensive suite of services. Close links with midwives, obstetric physicians, physiotherapists, lactation consultants and maternal mental health support, enables them to deliver a consistently high level of service.

With a long-standing relationship of more than a decade, Spruik was entrusted with the initial brand development for AOC and continues to manage all ongoing marketing initiatives. From information packs and medical directory listings to magazine ads and gifts for new mothers, we are continually considering what’s best for the Auckland Obstetric Centre brand.

Their speciality and credibility of knowledge has to be communicated across every brand touch-point, while also remaining fresh and relevant. We achieve this through annual reviews of the brand collateral, and making adjustments as required, to ensure the AOC brand is continually growing and adapting.