A strategic deep dive into a niche leader.
As an established business of nearly two decades, Industrial Plastic Shapes began as an importer and distributor of high-quality plastic sheets. Over the years, the business has grown and adapted, incorporating new product lines and venturing into new industries. Due to this ongoing growth, IPS now represents a range of well-known brands that are a key selling point for their customers, but unfortunately overshadowed their own brand identity in the process of representing other brands.
With the intention of appealing to both a younger market and visually driven industries such as architecture, IPS asked Spruik to develop a fresh, conceptual and cohesive brand that presents a professional, well-crafted face to their adapting market and sets them apart from their competitors.
In order to develop a unique selling proposition for IPS, we reviewed their core values, researched their target audience, analysed website insights and took part in discussions about how the team at IPS feel about the business. Through this research we established that IPS offers a start to finish service by taking care of everything from sourcing to cutting. This insight informed the overarching concept of ‘the whole is greater than the sum of its parts’, which created the foundation for the new brand.
The new logo was designed with a line circumnavigating the letters to represent the whole, while the individual letters represent the parts and fit together to form a square, which is indicative of the plastic sheets IPS specialises in. The concept is reinforced further through the development of a new brand statement, ‘Sheet to Shape’, which helps summarises the customer journey. This statement along with the logo and additional design elements has resulted in an adaptable, modern brand with a modern context.