That Stands The Test Of Time.
Putti is an app development company based in Takapuna Auckland. Putti has an unparalleled reputation for building leading-edge apps for some of the best-known brands in New Zealand and around the world,
Back in 2013 following a development partnership with Spark, Spruik were commissioned to provide create a new brand identity and brand design for Putti. Following learnings from our discovery and brand strategy workshops we had a clear vision forward, based on Putti’s brand DNA and target audience, we built a core visual brand identity along with a library of symbols to communicate the brand aesthetic, supported by a custom colour palette and variants for branding across all platforms.
So in 2013 armed with a new brand design and fresh, future-proof guidelines to carry it forward, Putti was launched. Fast forward to 2022 and the brand design remains largely unchanged and still looks unique, relevant and fresh.
A testament to the importance of understanding the business and creating a brand design fit for the future.