Complexity without complication.
Skopik – derived from the words scopic and scope – is to have a diverse but comprehensive offering. With a name that steers clear of industry stereotypes and focusses around a clear concept, Skopik required a website that also set them apart from their competitors, while communicating their wealth of industry experience. It needed to position its service offering at the premium end of the scale and appeal to a range of audiences including architects, property developers, project managers, builders and homeowners.
Due to this diversity of audiences, a comprehensive site map and wireframes were required to help define clear user journeys. During this development, it became apparent that all user journeys could be separated into two core customer personas – one that was seeking residential information, and the other commercial.
To address the needs of the residential vs. commercial customer, we created a dual-screen landing page that immediately asked which journey the customer wanted to go down. Both the residential and commercial sides of the website follow the same structure for continuity but were re-skinned in the colourways associated with each and were populated with industry-specific information.
An approachable tone of voice was used throughout the site to help customers understand Skopik’s complex service offering. Downloadable resources were another successful feature to provide customers with additional knowledge, as well as helping to position Skopik as industry leaders and ultimately secure more enquiries.