<p style="font-weight: 400">The launch of the Y25 provided another opportunity for Spruik to explore how the <a href="https://spruik.com/project/ywca/">YWCA</a> brand could be further extended across a range of print and digital media. Our objective was to help drive the search for these inaugural female changemakers – whose notable positive impacts deserve to be celebrated, and for them to have the opportunity to participate in the Y25 Hui event.</p> <p style="font-weight: 400">The campaign culminated in the Y25 book, which shares and celebrates each wāhine and their ‘why’. The words, ideas and energy of the 25 changemakers, bound together in a book, demonstrates both in content and design how much the Y is changing. The book surpasses the need for an annual report, providing value as an enduring artefact, well-received and engaging for members, stakeholders and new contacts alike.</p> <p style="font-weight: 400"><a href="http://www.ywca.org.nz/y25/"><strong>www.ywca.org.nz/y25/</strong></a></p>