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Strategy.

A clear plan is at the heart of everything we do. It anchors everything.

 

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”

– DAVID BRIER

Positioning

At the heart of any brand is its positioning. Positioning gives context and meaning to your true audience. Get your position wrong and your marketing will become costly as it struggles to gain traction, conversely pinpoint the sweet spot and you create a connection that can transcend reason. We will work with you to find the gaps and develop a strong position enabling your brand to thrive. 

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Insight

An integral part of our strategic process focuses on customer segmentation and persona. Our goal is to create a clear picture of a brand’s target audience enabling us to understand user scenarios, which creates a comprehensive picture of how customers experience and interact with the brand. We are then able to pinpoint areas in which we can improve the customer journey across all brand touch-points.

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Channel Mapping

Understanding exactly what you are selling, who uses it and the places they frequent both offline and online is vital. This means that budget can be spent on not only the right media, but also building the right kind of brand messaging to engage with your audience. Pinpointing the correct channels is an absolute prerequisite for success and every business has different requirements. It’s got to fit and it’s got to work.

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Revenue Segmentation

Often one of the most empowering insights clients gain from a formalised strategy process is to understand why some customer segments are more profitable than others. We look to pinpoint the most lucrative customer profiles and leverage communications to engage with that audience. Key target outcomes are higher conversion rates, faster sales and increased spend.

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Strategy Services

Business Consulting

Brand Audit

Strategic Brand Planning

Marketing Strategy

Content Strategy

Internal Communications Strategy

Positioning

Customer Research

Digital Strategy

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