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Since 2016, Pass The Parcel has been a proud sponsor of the Weet-Bix Kids TRYathlon and we have worked with them to develop creative and engaging sponsorship material. An integral part of this material was the branded courier box for the delivery of event packs, which the kids can then use as a keepsake box for all their TRYathlon memorabilia. We were also tasked with the creation of an event day activation – resulting in our ‘Be a courier for the day’ game, which celebrates kids being active while affirming the Pass The Parcel brand. Further areas of involvment included the design and distribution of branded merchandise, radio advertising and promoting Pass The Parcel’s sponsorship on social media, including ticket giveaways.

Sponsorship Strategy

Branded Merchandise

Radio Advertising

Print Production

Social Media Strategy

Social Media Management

Warehousing & Distribution