Bosch
Brand Management

Instilling lasting trust among consumers with a strong identity.

Bosch Home Appliances believes it is the strength in their identity, which has instilled lasting trust among their consumers. Aesthetically appealing and technically crisp marketing material is expected from a company like Bosch, and protecting their brand identity is considered a top priority. Especially when launching exciting new products and technologies at a global scale.

Instilling lasting trust among consumers with a strong identity.
Instilling lasting trust among consumers with a strong identity.
Instilling lasting trust among consumers with a strong identity.

As Bosch’s New Zealand agency, our challenge was to help manage and protect the Bosch brand within the New Zealand market. An integral part of our brand management was to implement creative design solutions while ensuring all material was cohesive, promotes the Bosch tone of voice and adheres to the strict brand guidelines.

“The brand is not an accessory; it is the main point.”
Robert Bosch.

With a 10 year relationship, we grew and adapted with the Bosch brand to create sustainable and creative solutions. By following their brand ethos of innovative design and precise German engineering we ensured every touchpoint reflected Bosch’s high standards in the mind of the consumer and our strict implementation guaranteed a clear, consistent brand identity. This level of commitment helped build a high level of trust over the years.

We manage projects end-to-end, including concept creation, design implementation, copywriting, digital marketing, media buying, print management, video production and consumer promotions.

By offering a comprehensive suite of services we helped Bosch to build their brand and operate efficiently and maintain its position as a home appliance leader worldwide.

Instilling lasting trust among consumers with a strong identity.
Instilling lasting trust among consumers with a strong identity.
Instilling lasting trust among consumers with a strong identity.
Instilling lasting trust among consumers with a strong identity.