Our Approach
We crafted a comprehensive relaunch strategy, starting with reaffirming Zantac’s brand positioning, target audience, and tone. We then rolled out an integrated go-to-market plan designed to drive both healthcare professional recommendation and consumer engagement.
The Remedy in Motion: 15 Second TVC
We developed a sharp, high-impact 15 second television commercial to deliver the message succinctly and memorably. In just a few seconds, the TVC dramatises everyday moments being interrupted by heartburn and positions Zantac as the solution. This spot brought the campaign to life with emotional resonance, clarity, and brand recall.
Campaign Arsenal & Media Reach
We extended the campaign across multiple digital touchpoints: Zantac website and social media content. With a media mix of traditional and digital radio, BVOD, and paid social. This ensured broad reach paired with targeted engagement to drive trial and preference.
The Outcome
Our unified push reasserted Zantac’s presence in the heartburn category paired with elevated visibility, renewed trust among HCPs, and a campaign that spoke directly to consumer needs. The 15 second TVC and radio campaign creative in particular, became memorable brand touchpoints that underscored Zantac’s position as the choice for all day relief.
Zantac (ranitidine as hydrochloride) 150mg and 300mg tablets is a Pharmacy Medicine for the active relief from heartburn and acid indigestion due to gastro-oesophageal reflux. One Zantac 150mg tablet is for 12 hour symptom relief. Zantac 300mg (double strength) tablets are intended for patients who routinely require two Zantac 150mg tablets for symptom relief. Zantac 300mg double strength is for 24 hour symptom relief. Always read the label and take as directed. If symptoms persist see your healthcare professional. Trademarks are owned by or licensed to the Aspen Group of companies. © 2025 Aspen Group of companies or its licensor. All rights reserved. Aspen New Zealand, C/O Pharmacy Retailing (NZ) Ltd, Auckland.
