In today's digital landscape, social media has evolved from being a mere platform for personal connections to a powerful tool for businesses to reach customers and elevate their brand presence. Recognising the pivotal role that social media planning plays in the...

The prospect of branding or rebranding can be intimidating, after all, the very core of your business is at stake. Companies often feel intuitively that it’s time to address their branding strategy, but the scale of investment and complexity of the undertaking stops...

In today's dynamic and dispersed landscape, capturing the attention of your target audience is an ever-growing challenge. With audiences spread across a myriad of platforms and channels, the need for campaigns that not only stands out but also connects on a personal...

Great brands are built on that spark, the chemistry, and rapport with their customers that straddles both the concrete and the intangible. Businesses perform best when their brand design is well-defined, authentic and relevant. In order to attract and build trust with...

In the dynamic landscape of business, a strong brand is more than just a name or a logo — it's a powerful communicator of values that resonates on every level. From the conscious and logical to the deeply emotional and instinctive. Crafting a compelling brand strategy...

Here are 10 steps to help guide your process: 1.  Select a realistic time frame: Good things take time Depending on the company, a thorough naming process usually takes 4–6 weeks, not including time for research and legal vetting. 2.  Use your imagination: Kiss some...

The pandemic highlighted business vulnerabilities and gave us the opportunity to rethink how and where we work. As we enter this next normal, there is a need to rethink brands and strategies to develop new and innovative ways to drive growth. Over the past two...

To use the business phrase of the century, we pivoted. As 2023 approaches many businesses are facing The Next Normal and that means planning for change. Post-pandemic many businesses are finding themselves in an environment that was unimaginable just 18...

Why do our brains process things as whole objects rather than the parts they’re made of? It’s because our brains crave simplification. Research shows that the average consumer is exposed to approximately 74GB of information each day. Brands and names have become...