get to know us

I began my career in industrial marketing, client-side, working primarily on product development. From there, I joined what was then termed a Below The Line agency. This is where I not only discovered my passion for brands, but I also realised that a creative business was where I really needed to be.

I’m a storyteller at heart and believe that the most successful creative tells a compelling story that captures both the head and the heart. It’s how brands express relevance to customers. This has been a guiding principle for me, not only in a creative sense, but also business.

It’s driven me to build a business that is dynamic, ethical, and a platform for creativity, within a highly collaborative environment. Where talented, driven people can truly thrive.

My focus at Spruik is to continually generate unprecedented value for our clients while growing our culture. A culture that has proven to be resilient and empowering for the people who are part of it, both agency and client side.

In my free time I am either working on or talking about classic cars.

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My role as Business Director is focussed on ensuring that our client relationships continue to flourish and that we are on the right strategic path as an agency.

I galvanise the team, encouraging them to strategically partner with our clients from the very outset. This means having total confidence in our team to deliver outstanding levels of visionary, strategic and creative work – day in, day out.

My “yes” approach, combined with the ability to distil complex briefs and a natural understanding of commercial reality, means that I am able to oversee the most challenging projects. Often gently nudging boundaries. Questioning expectations to ensure the utmost effectiveness in strategy and execution for our clients.

I have worked with a multitude of brands through-out my career. From complex multi-national organisations to brand new start-ups. The common thread is that each brand has a challenge to solve, sometimes it’s obvious, sometimes it’s buried deep within the business. Either way, it’s our job to find it, define it, and ultimately nail it!

Outside of the studio, you’ll find me either planning the next stage of my garden or striving for a straight line on my mower.

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I’m a firm believer in critical thinking and the crucial connection between strategy and creative.

In my role as Design Director, my objective is to build, lead and inspire the design studio by setting the creative standard. That is; continually striving and encouraging our designers to demonstrate high-level conceptual thinking, combined with strong design craftsmanship.

I have been fortunate to have worked around the world over the past 16 years, building my experience in design and advertising roles in the UK, Australia and New Zealand. As an award-winning Art Director, I have extensive experience in consumer advertising, brand marketing and health and wellness communication. Working on brands from Bluescope Steel, to Toohey’s Brewery, to National Influenza Vaccination campaigns.

My communication and design experience means that I’m always looking for the perspective that connects to the strategic thinking. Taking brands into the future.

My passions are art, landscape painting and my kids! All fantastic sources of inspiration for rich cultural meaning and creative storytelling.

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Interview: Under The Hood

As Account Director at Spruik, I lead client relationships and projects across a varied client list of industries and channels. Applying integrated, strategic leadership across our agency client’s to ensure overall business and campaign performance.

My experience working in consumer brand marketing client side and now agency side with Spruik, fuels my long-held desire for a career that combines the best functions of the left brain and right brain. My prior experience runs the gamut from Assistant Brand Manager at Lion to Marketing Communications and Engagement Manager at Canon, where I was a client of Spruik’s for 4 years.

I’m fortunate to be in a role at Spruik, where my passion for discovery and creative is of equal importance to my analytical and business metric skills.

Outside of Spruik you will likely find me at the beach chasing around my very active toddler, enjoying a coffee in the sun with friends, or sweating it out at the gym.

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I have always had a love of design and discovering the creative journey behind it. After studying communication design at AUT I definitely wanted to follow a career with a creative direction, so I started my journey as Studio Co-ordinator at Spruik.

Now as an Account Executive, I enjoy working across our diverse range of brands. From industry sectors such as consumer tech, legal, health, and non-profit organisations. It truly makes work varied and inspiring. I get a real buzz from seeing projects go from ideas on a white board, to real life creative solutions for our clients.

When I’m not at work you can find me either working on DIY projects or in the kitchen cooking something delicious with family and friends.

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Originally from the Czech Republic and now calling Aotearoa New Zealand home. I have cultivated a dynamic and distinctive artistic style that resonates with energy and positivity.

My creative career began at Publicis Prague, where I cut my creative teeth on accounts such as Sanofi-Avantis, Renault and Citibank. Since then, I have been fortunate to have worked on some challenging assignments for brands such as Redken and Skoda.

I was drawn to Spruik because of our shared belief in the power of creative collaboration, critical thinking, and of course – the vibe!

My role at Spruik is to create unique, compelling designs for the brands we work with. Design that communicates in an engaging and authentic way.

I am an avid painter and volunteer as a tutor for several community based theraputic art programmes.

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Interview: DA Friends

At Spruik I am responsible for the day-to-day operations of the studio. Ensuring the seamless coordination between the studio and the needs of our clients. Previous roles as a business analyst and project coordinator means I can quickly foresee and resolve potential issues at any stage of a project. It’s both an art and a science!

While my primary focus is managing production output, I am also responsible for the oversight of our social community management programmes. This means managing content, reviewing analytics and communicating with key stakeholders to ensure that all social campaigns meet our clients’ goals and the agency’s standards of delivery.

Outside of the studio, when I’m not wrangling my dogs named Blue and Dee, I can be found at the gym or up to my elbows in a craft project.

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