Invisible ZincUnspoken Authority.Competition in the New Zealand skincare market is fierce - INVISIBLE ZINC sits in the top 5 in the sun protection category. With a long list of benefits, we identified one that would differentiate INVISIBLE ZINC and lean into the...

Canon NZ Level Up Gear UpContinual improvement, opportunity, and timing.It is human nature to continually strive for improvement. Needs and wants drive our every purchasing decision, acting in our consciousness to justify a purchase - or discount one. This was our...

Canon NZ Recycling ProgrammeOut Is The New In.A creative play on words to increase consumer awareness of Canon's recycling programme, and the brands commitment to champion sustainability. Canon New Zealand is a founding member of TechCollect NZ, New Zealand's first...

DifflamThe diagnosis and the solution.Our research told us that the sore throat remedy ecosystem has a well-trodden creative path, and Difflam needed to differentiate in-order to stand out. The brief called for a direct to consumer campaign that would demonstrate...

NorflexMaking an impact, making sense.Positioned in a sleepy category with a largely mis-targeted audience, Norflex wanted to reignite an established medicine and redefine the brand’s indications in the mind of the healthcare professional and consumer. The brief...

Canon NZ GWP Campaign27% increase in claims signals a successful social campaignCanon New Zealand partnered with Spruik Social in August 2022 to breathe new life into their annual Canon camera gift with purchase programme (GWP). Canon tasked us to develop a strategic...

Quantifi Photonics Trade StandStanding Out.Cementing Position.As an established leader in coherent optical communications test and measurement, Quantifi Photonics manufactures and markets benchtop and modular PXIe test instruments for a growing range of photonics...

YWCA 18 x 18 Capturing the essence and crafting an exhibition brand identity for a multi-sensory installation. Eighteen has always been a turbulent age, however, in recent times it feels like young women are living in an increasingly challenging era. A mental health...

Davenports Law RebrandEstablishing a strong visual identity and striking brand touchpoints for a full-service North Shore law firm. “Working with Spruik was a transformative step for our business. We are incredibly proud of our new look, but even more importantly the...

Auckland Obstetric CentreHealth and Wellness Marketing."The team at SPRUIK are amazing. Being an owner-operated business the service is exceptional. AOC have valued the advice and professionalism received by the team for over 20 years. I would highly recommend them...

Hauraki Gulf Regeneration FundProtecting a unique resource together.The Hauraki Gulf has huge importance to Auckland communities. For many, the Gulf is the symbol of the city. But it is far from pristine. It needs protection. As part of Auckland Foundation’s new...

Canon NZ Consumer CampaignKiwi-as, in a COVID climate.When creating a retail campaign for Canon following all the uncertainty from 2020, Spruik saw the opportunity to create an experience for customers that is relevant to the current climate. Instead of fighting the...

Auckland FoundationFor Auckland.Not for profit. “Spruik were integral to the successful rebranding of our organisation. Thanks to an incredibly supportive and creative team, we now have a unique brand that beautifully articulates who we are and what we represent, and...

Women's FundThe very best investment.Research shows that when we invest in women and girls, we invest in stronger, more stable families and communities. The Women’s Fund was founded by Auckland Foundation as a means to raise money, and through grants, make a lasting...

KitchensBy DesignTo be a luxury brand, first, you have to be one. When you are, look like one. “A premium experience where every detail of our branding was scoped by the Spruik team which led us to evaluate how we offer our service to our clients three years on our...

WiggBrand evolution.Selling a business often signals the end of an era, but it can also present an opportunity for reinvention, which is exactly what happened when one of Adelaide’s oldest companies – ES Wigg & Son – sold its core envelope manufacturing business...

SKOPIKComplexity without complication.Skopik – derived from the words scopic and scope – is to have a diverse but comprehensive offering. With a name that steers clear of industry stereotypes and focusses around a clear concept, Skopik required a website that also set...

Pass The ParcelSimplicity is key.No one likes difficult, but everyone loves simple and easy, and what could be simpler or easier than sending a parcel with Pass The Parcel? They pick up from your door, don’t charge extra for rural delivery and send you free courier...

Ezi Car RentalFine tuning a better business.With over 25 years of experience, Ezi Car Rental are one of New Zealand’s largest 100% Kiwi owned and operated rental car operators. They endeavour to offer the very best car rental experience by providing quality cars,...

Poste Haste CouriersThe art of recognition.Good Buggers Internal Comms / Staff Incentive Programme   Top-notch customer service, efficiency and commitment to a job well done are integral business objectives for the Post Haste Group, and all of these objectives...

Canon NZ Printer CampaignCaptivating consumers and converting them into customers.In a highly competitive retail environment, where the price is often the biggest purchasing factor, developing an engaging digital promotion for the sale of printers is a challenging...

KitchensBy Design WebsiteColour and vibrancy blended with online performance.Following a comprehensive brand identity update to reposition Kitchens By Design as one of the premium kitchen design studios in Auckland, Spruik was tasked with the design and development of...

Auckland Foundation Online StrategyDesigned to shape the future.“Spruik were integral to the successful rebranding of our organisation. Thanks to an incredibly supportive and creative team, we now have a unique brand that beautifully articulates who we are and what we...

DominatorEngaging consumers with the premium choice.When it comes to protecting your assets and family, you can't buy better than a Dominator Garage Door. Part of the B&D Group, Dominator is the premium garage door brand for New Zealanders. Unfortunately, their...

Industrial Plastic ShapesA strategic deep dive into a niche leader.As an established business of nearly two decades, Industrial Plastic Shapes began as an importer and distributor of high-quality plastic sheets. Over the years, the business has grown and adapted,...

GaggenauReaching and engaging an affluent audience through extraordinary creativity and media.The difference is Gaggenau. With this brand promise, Gaggenau clearly position themselves beyond the ordinary. Their commitment to exclusivity defines how their brand thinks...

Auckland Obstetric Centre UX/UIBuilding on the highest standard of pregnancy care. The relationship between a mother and an obstetrician is a relationship built on trust, which is something the Auckland Obstetric Centre excels at providing. They understand that...

DobbieRepositioning to reflect evolution.Dobbie Engineering was established in 1990 as a mechanical engineering consultancy, aimed at serving process industries to ensure they always have reliable and productive plants. They initially approached Spruik to design and...

NEFFUnderstanding, embracing and introducing a legendary European brand that speaks fluent kiwi.With over 140 years of history, NEFF are pioneers in the cooking world. In 2015 when NEFF finally reached New Zealand shores, Spruik was assigned to help bring it to life...

Quantifi PhotonicsUX/UI That Sets a new brand trajectory. Quantifi Photonics is transforming the world of photonics test and measurement, so when rebranding from Coherent Solutions  it became clear that the business needed a website that would support their growing...

YWCA Y25Engaging young New Zealanders who are shaping the future.Y25 is a new programme celebrating Aotearoa’s young wāhine toa movement – The Y25. This initiative strives to bring together 25 of Aotearoa’s most driven young female changemakers under the age of 25,...

Abe’s Bagel BakeryPure Kiwi genius.Product launch, Consumer Promotion Abe’s Bagels have spent a long time getting one thing right and as they say “the best bagels you can get you mitts on” so when  Abe’s Bagels teamed up with Marmite to create a new range of...

Putti AppsBrand DesignThat Stands The Test Of Time. Putti is an app development company based in Takapuna Auckland. Putti has an unparalleled reputation for building leading-edge apps for some of the best-known brands in New Zealand and around the world,  Back in 2013...