Welcome to Spruik, a brand agency that drives business performance.
Consumers today expect brands to anticipate their wants and needs. They expect to be spoken to authentically, through relevant content, on the channels they engage with every day. They expect more than just products and services – it takes nothing less than a holistic brand experience to keep their attention. As a brand agency we do just that.
Want to learn more about Spruik?
We improve business performance for growth and for good. Through discovery-led insight, innovative strategy and transformative design work, we create brand experiences that drive success. Our multi-disciplinary team of creatives, strategists and media specialists love nothing more than solving our client’s business problems and delivering growth for their brands. Established in 2000, Spruik’s client list covers retail, FMCG, professional services, engineering, high-tech manufacturing and not-for-profit enterprises.
Want to learn more about Spruik?
spruik
[ sprook ]
verb (used without object)
Etymology
Unknown, likely Germanic. Compare Dutch spraak
(transitive, Australia) To promote a thing or idea to another person, usually informally.
+art
Applying our six creative principals, we craft brands that spark an instinctive and meaningful connection with audiences.
Finding the humanity in your brand.
+science
We guide our clients through a proven brand development process. Combining human intuition, data driven insight and creative problem solving, we get to clarity fast.
Left brain – right brain.
+magic
A diverse team, driven by curiosity, collaboration and creativity, we live and breathe the work that we do. In it for the long-haul, we always seek to form lasting relationships with our clients.
Not big on big egos.
= brand-made instinct
When strategy, intuition and purpose-led design come together, the result is brand stories that connect.
Brands in the wild.
We named and branded a tech support company that was in “two minds” about its name and positioning.
Our Services
Knowing exactly who you are and what you stand for is the first step to defining your brand. Using proven tools and methodologies, we work together to navigate your brand journey. Along the way we pinpoint your brand’s DNA, differentiators, audience, vision, and voice. From these insights we develop a straightforward strategy that serves as a blueprint for growth.
Following our philosophy of Brand-Made Instinct, we build your brand from the inside out. Adhering to your brand values and strategy, our in-house creative team develops unique and engaging ways to express your brand visually, verbally, and emotionally.
Employing data-driven insight we develop and implement a campaign designed to deliver tangible results. With the ability to combine business strategy with brand strategy, we leverage greater outcomes – converting impressions to customers and customers to advocates.
Approaching each project thoughtfully, we begin with research into brand values and consumer insight. On that foundation we build an effective strategy and get to the business of telling your brand story with captivating creative, tailored to each platform. We help you roll out your social media programme and keep it rolling with well-crafted content, posted on a schedule that drives maximum engagement.