About us
We align vision, culture, and brand with business strategy so you can achieve speed, scale, and commercial impact in a rapidly changing world.
Brands are
belief systems
We look closer to
find the magic and meaning
We are an integrated creative agency based in Aotearoa New Zealand. We’ve helped brand owners launch products, raise private equity funding, build brand value, start, acquire, attract, sell, grow, and merge businesses. We create work that gets clicked, liked, shared and loved.
We've helped humans
birth babies.
We've helped humans
stay safe in the sun.
We've helped humans
present an idea to NASA.
For 25 years, Spruik has helped clients go beyond surface-level questions to help them unearth previously undiscovered pathways to success.
We put the brand at the core of the business model and believe that human insights are the key to brand and business challenges.
We help clients create growth strategies for businesses and brands by unlocking insights for short—and long-term impact with an unusual combination of commercial experience and creativity.
Our values are built on positivity, trusted relationships, enjoying the journey, and creating the change that matters the most to you and your audience.
Creative
Strong brand identities are built on strong stories. In today’s multi-channel world, brands are the anchor point. Todays consumers want to be engaged, entertained and emotionally energised by content that is relevant and shareable. Our campaigns take the soft science of creative, while being guided by a suite of leading edge analytics tools.
Strategy
Strategy is more than just a plan—it’s the blueprint that guides all creative endeavours. We believe that understanding a brand’s essence, audience, and market dynamics is crucial to crafting a compelling story and experience is at the heart of the challenge. We identify where your brand is most relevant at the intersection of brand ambition and the passions of your audience.
Media
Being independent means outsmarting not outspending the competition.
Expertise combined with strong partnerships mean we know the places, platforms and people that get the best opportunities, deals and results. We are tuned into the more alternative online and offline channels that are becoming more and more effective in a holistic modern media plan.
Culture
Our creative solutions are focussed on uniting vision, culture, and brand for deeper more meaningful resonance, while paying respect to the people, places and communities we are part of.
As humans we emotionally invest in what we help build, so it’s vital that every aspect of your brand resonates deeply with your team and motivates them towards a shared purpose.
