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Articles

Bold blue 3D letters spell "BRAND" on a textured pink background with abstract black lines.

Branding: Unlocking the power of brand strategy

Person holding a large vintage boombox with cassette decks and speakers. The boombox has multiple buttons and knobs. They are standing on a paved surface with a building and greenery in the background.

Radio: What do 3.4 million kiwis do for 15 hours every week?

What is Ephemeral Content?

Ephemeral Content: Everything You Need To Know.

cognitive overload

Cognitive overload in advertising

Crafting an effective creative brief

Crafting an effective creative brief

Artistic illustration of a person outlined in green, curled up on a colorful floral background with red, pink, and white flowers. The figure has long hair flowing behind and is nestled into the vibrant pattern.

The Role of Mental Rejuvenation in Design Practice

Illustration of a person with curly hair holding a smartphone, surrounded by social media icons like a heart, hashtag, thumbs up, play button, and a plus symbol on a light background.

Building a Social Media Campaign Strategy

Abstract light trails of vibrant red and subtle blue intertwine against a black background, creating a dynamic and energetic pattern that conveys movement and fluidity.

How to Build a Successful Brand Strategy

Advertising: A marketers guide to campaign development

How to Build an Effective Advertising Campaign Strategy

Brand Design: How do powerful brands spark emotion in the hearts and minds of their audience?

Brand Design: How do powerful brands spark emotion in the hearts and minds of their audience?

Seven tips for working with a creative agency

Seven tips for working with a creative agency

The fundamentals of brand positioning

The fundamentals of brand positioning

Choosing a new name: Our Top 10 Tips

Choosing a new name: Our Top 10 Tips.

A person in a brown sweater leans on a wooden railing, hands clasped, pondering the tranquil water enveloped by lush greenery. The scene evokes calm contemplation, akin to nature's seamless rebranding.

Rebranding: Why 2025 could be the year to rethink your brand

Survive or Thrive in 2025 Spruik®

Survive or Thrive in 2025? New Opportunities for New Zealand Brands and Businesses

Business naming: Choosing the right business name, without losing your mind or your job. Looking at a car, you don’t think of it as wheels, windows, and an engine. You think of it as a car. But why is that?

Business naming.

A person in a flowing brown dress stands on the porch of a rustic cottage surrounded by lush greenery and tropical plants. The house features a tiled roof and a cozy outdoor seating area. Sunlight filters through the foliage.

What happens when your post goes viral?

The trouble with acronyms in business names

The trouble with acronyms in business names

What is Responsive Brand Positioning? Discover what responsive brand positioning is, why it matters, and how it helps brands adapt to changing consumer needs and market trends. Spruik®

What is responsive brand positioning?

Merch – yes or no?. 10 key questions to ask before placing an order

Merch – yes or no?

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Combining the magic of creative with the power of relationships
Combining the magic of creative
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