Aimed towards people setting up their home office for the start of the year – be that for kids returning to school or parents returning to work – the campaign needed to appeal to a wide range of people. It also needed to highlight the core component of the campaign – cashback when purchasing Canon products.
The objective of the campaign was to drive awareness of the cashback offer on selected printers.
Mindful of the target audiences and campaign objectives, our creative team developed engaging social assets with an emotional pull to purchase.
We were tasked to maintain a consistent design aesthetic while tailoring the messaging to suit the different needs of the audiences. Still photography was brought to life and transformed into moving footage using parallax animation techniques, creating a suit of animated video assets.
