As the first point of contact for many customers their website needed to showcase their portfolio of exquisite kitchens and act as an initial sales tool.
Consolidating information and identifying key user pathways was an integral part of the initial planning stage to ensure relevant information was easily accessible while creating an elegant and luxurious digital storefront. An intuitive and easy to use CMS was also required to ensure new content, such as recently completed kitchens, could be loaded quickly and efficiently.
Beautifully considered, fit for purpose design is the cornerstone of Kitchens By Design, so with this in mind we wanted their new website to celebrate the finer details and craftsmanship of the kitchens themselves. Through the use of stunning, high-quality photography and thoughtfully crafted project stories, we wanted to drive enquiries by clearly demonstrating how special a Kitchens By Design kitchen truly is.
As the online space for Kitchens By Design is a dynamic market, with paid search cost increasing by over 60% in the first half of 2023. It was our intent to follow Google’s E.A.T philosophy around content. Creating visually appealing content that is valuable to readers. This strategy has proven to be a winning one overtime. Giving Kitchens By Design shielding against increasing paid search costs.
A clean, minimally designed interface reinforces the brand positioning, along with an easy to use the navigation bar, which directs users down clearly defined pathways. Subtle rollover colours are unique to each kitchen and follow through to editorial style project stories. Emphasis on the designers and their profiles are evident throughout to reinforce Kitchens By Design’s point of difference and the indirect call to action ensures the tone of sophistication is not lost in the sales process.
