DermaVeen’s ‘Feel REAL Good’ consumer campaign was developed in Australia. It comprises of real people telling their real skin stories and how DermaVeen has helped them.
With consideration for the NZ audience, Kiwi talent was incorporated to allow for the same authenticity on home turf.
However, unlike in Australia, DermaVeen is not instantly recognisable here in Aotearoa. We needed to adapt the assets, ensuring that the Kiwi consumer could understand the campaign narrative, while clearly showcasing the DermaVeen brand.
We needed to ensure:
The Creative Boundary
We needed to ensure that we stayed within the bounds of the campaign
Campaign Messaging
Consistent messaging & visual cues linked across the new print and existing video assets
The Secret Sauce
The products unique selling proposition, ingredient OATACTIV+ was still featured
Refining Hierarchy
Brand presence and messaging hierarchy was improved
We successfully adapted and created artwork for OOH and POS placements, as well as HCP material.
