As Bosch’s New Zealand agency, our challenge was to help manage and protect the Bosch brand within the New Zealand market. An integral part of our brand management was to implement creative design solutions while ensuring all material was cohesive, promotes the Bosch tone of voice and adheres to the strict brand guidelines.
“The brand is not an accessory; it is the main point.”
Robert Bosch.
With a 10 year relationship, we grew and adapted with the Bosch brand to create sustainable and creative solutions. By following their brand ethos of innovative design and precise German engineering we ensured every touchpoint reflected Bosch’s high standards in the mind of the consumer and our strict implementation guaranteed a clear, consistent brand identity. This level of commitment helped build a high level of trust over the years.
We manage projects end-to-end, including concept creation, design implementation, copywriting, digital marketing, media buying, print management, video production and consumer promotions.
By offering a comprehensive suite of services we helped Bosch to build their brand and operate efficiently and maintain its position as a home appliance leader worldwide.
