We live in a society where ‘more’ is often perceived as better. The pursuit of ‘more’ is ingrained into our culture. It drives consumerism. Claims that promise ‘extra’ are hard to come up against in retail because, as consumers, we like to feel like we are getting value for money. However, when it comes to our health, we often need to fight this behavioural assumption.
Vermox is New Zealand’s Number one worming treatment for families. It’s a medicine that kills threadworms with a single dose – and it’s the same dose for adults and children. 100mg is all that is needed for the product to do the job. We needed to communicate this to consumers and fight against the over promise of ‘extra strength’ from the competition.
‘Just the RIGHT Dose’
We created a campaign message to help position Vermox as the responsible choice for parents.
The campaign consisted of a memorable radio ad, New Zealand Herald Showcase advertising, POS and Healthcare professional training material.
