Consisting of an extensive workforce of permanent staff and individual contractors across the country, the Post Haste Group have been recognising a job well done for quite some time with their Good Buggers staff engagement programme. Unfortunately, the programme had stopped being actively promoted internally, so there was a lack of understanding as to how one becomes a ‘Good Bugger’.
To increase engagement with the programme, educate staff around customer service expectations and create a friendly level of competition between branches, we were tasked with designing a new brand identity and strategic campaign to re-start the Good Buggers programme. It needed to be fun, bold, and communicate the fundamental basics of how to achieve the esteemed title of a Good Bugger.
Due to the educational nature of the campaign, we turned to an integral part of everyone’s education for inspiration – the alphabet – by creating the ‘A to Z of Good Buggers’. The key component was a personalised launch pack for each staff member, consisting of a personalised coffee mug that featured the first initial of each staff member, their very own A to Z campaign flyer and a Good Buggers information booklet.
The new brand and campaign launch was an instant hit with staff, with engagement rates and business results at a record high. We also helped to acknowledge the recipients of each award by creating customisable certificate packs and producing an internal quarterly newsletter.
