Skopik – derived from the words scopic and scope – is to have a diverse but comprehensive offering.
Formerly named Adsel, Spruik was tasked with creating a new name and core brand touch-points. We developed the name Skopic to position the brand as a premium offering and with appeal to a range of audiences including architects, property developers, project managers, builders and homeowners.
Due to this diversity of audiences, a comprehensive site map and wireframes were required to help define clear user journeys. During this development, it became apparent that all user journeys could be separated into two core customer personas – one that was seeking residential information, and the other commercial.
To address the needs of the residential vs. commercial customer, we created a dual-screen landing page that immediately asked which journey the customer wanted to go down. Both the residential and commercial sides of the website follow the same structure for continuity but were re-skinned in the colourways associated with each and were populated with industry-specific information.
An approachable tone of voice was used throughout the site to help customers understand Skopik’s complex service offering. Downloadable resources were another successful feature to provide customers with additional knowledge, as well as helping to position Skopik as industry leaders and ultimately secure more enquiries.
