The launch of the Y25 provided another opportunity for Spruik to explore how the YWCA brand could be further extended across a range of print and digital media. Our objective was to help drive the search for these inaugural female changemakers – whose notable positive impacts deserve to be celebrated, and for them to have the opportunity to participate in the Y25 Hui event.
The campaign culminated in the Y25 book, which shares and celebrates each wāhine and their ‘why’. The words, ideas and energy of the 25 changemakers, bound together in a book, demonstrates both in content and design how much the Y is changing. The book surpasses the need for an annual report, providing value as an enduring artefact, well-received and engaging for members, stakeholders and new contacts alike.
