To celebrate Spruik turning 25, we’re sharing 25 lessons we’ve learned about working with brands.
1. Creativity is the variable — dare to stand out
Great brands are bold.
Memorable brands don’t play it safe. Be distinct, be daring, and make an impression. The cost of dull is massive. Creativity just creates more.
2. Know your why — purpose drives everything
Purpose is your North Star.
A strong brand knows what it stands for and makes every decision with purpose in mind.
3. Be a chameleon — stay relevant
Evolve with your audience.
The best brands grow and adapt to stay in sync with the people they serve.
4. It’s a marathon, not a sprint
Brand loyalty takes time.
Building trust and loyalty is a long game — consistency and authenticity win.
5. Be unforgettable — first impressions last
Visual identity matters.
From your logo to your colour palette, your design speaks louder than words.
6. Be human — stories connect
Great brands tell great stories.
Stories build emotional connections. Share your journey, your wins, and your challenges. Today’s consumers care deeply about the company behind the product.
7. Own your mistakes — trust is fragile
Accountability matters.
Brands that admit their mistakes and make amends quickly earn respect and loyalty. Today’s consumers expect transparency.
8. Be a partner, not a boss
Collaboration is key.
The best brand relationships thrive on trust, respect, and teamwork.
9. Don’t overpromise — underpromise and overdeliver
Honesty wins.
Great brands set realistic expectations and consistently exceed them.
10. Be evergreen — trends come and go
Timeless brands win.
Stay true to your core values while evolving to stay relevant. Don’t be out of date, next week!
11. Perception is reality — own your narrative
Control your story.
If you don’t define your brand, someone else will.
12. Go deep, not wide
Focus beats diffusion.
Niche brands often have the most loyal audiences.
13. Stand for something — not everything
Clarity builds loyalty.
A focused message resonates; a scattered one confuses.
14. Be ready to pivot
Agility is strength.
Flexibility helps brands survive and thrive in changing markets.
15. Simplicity wins — less is more
Simple brands are memorable.
Clear messaging and clean visuals always cut through the noise.
16. Don’t ghost — communication is everything
Stay engaged.
Regular and honest communication keeps brand relationships strong.
17. Be curious — listen first
Understand before you act.
Every great brand starts by truly understanding its audience.
18. Quality beats quantity
Focus on what matters.
A few high-quality touchpoints make a bigger impact than countless mediocre ones.
19. Consistency is king
Trust is built on consistency.
Every interaction with your brand should feel like part of the same story.
20. Don’t rush it — good things take time
Patience pays off.
Building a strong brand is a long-term investment, not a quick fix.
21. Authenticity sells — always be real
Authenticity attracts.
The most successful brands stay true to who they are.
22. Love your audience
Put people first.
Brands that truly care about their audience inspire loyalty and trust.
23. Be prepared — strategy matters
A good plan beats guesswork.
Strong brands are built on clear, thoughtful strategies.
24. Celebrate wins — big or small
Share your success.
Celebrating milestones creates moments that resonate with your audience.
25. Never stop learning
Growth is constant.
Even after 25 years, there’s always more to learn about working with brands.
